Hello,
I'm Alex

"Design is not just what it looks like and feels like — design is how it works."

I've spent the last six years working at the intersection of design and technology, helping brands articulate their identities and build digital products that resonate. My approach is methodical yet intuitive — grounded in research and strategy, but always driven by a love for craft.

Before going independent, I spent three years at a leading branding agency in London, where I led projects for clients in fashion, hospitality, and technology. That experience taught me to think at scale — to build systems that are both beautiful and rigorous.

Today, I work with a select number of clients each year, prioritising depth over breadth. Whether you're a startup defining your brand for the first time or an established company looking to evolve, I'd love to hear about your project.